Articles
- Vol. 3 · Issue 1 · 2017Quantifying the Multi‑Dimensional Impact of India’s GST Regime on SME Formalization, Input‑Output Linkages, and Revenue Stability (2012–2017): A CGE and Panel Data Econometric Framework Incorporating Compliance Costs, GST Council Governance Dynamics, and Sectoral Spillover Effects.Anushka Verma, Prof. (Dr.) Sanjay Chawla
The Goods and Services Tax (GST), implemented on July 1, 2017, was one of the most significant tax reforms in India’s history. It aimed to unify the indirect tax system by replacing multiple state and central taxes with a single, comprehensive tax structure. While GST simplified taxation for larger corporations, its impact on Small and Medium Enterprises (SMEs) was profound and multi-dimensional. This research paper explores the challenges, benefits, and implications of GST on SMEs, considering their substantive role in India’s economic growth, employment generation, and contribution to exports. The analysis draws from government reports, industry surveys, and academic perspectives till 2017.
Goods and Services TaxSMEsIndian EconomyTax ReformBusiness Compliance - Vol. 3 · Issue 1 · 2017Green Marketing Integration and Corporate Environmental Strategy in Indian Manufacturing Firms (2010–2017): An Empirical Study Anchored in Institutional Theory and Stakeholder Governance Framework.Ishita Mittal, Prof. (Dr.) Shalini Pillai
Green marketing has emerged as a significant strategy for Indian firms seeking to balance economic performance with environmental sustainability. This research paper explores the adoption and impact of green marketing practices by Indian companies from 2010 to 2017. It analyzes the drivers of green marketing, including consumer awareness, regulatory requirements, and corporate social responsibility initiatives. The paper highlights sector-specific practices, focusing on FMCG, automotive, IT, and manufacturing firms. Case studies of leading companies such as Tata, ITC, Hindustan Unilever, Maruti Suzuki, and Infosys provide practical insights into strategies for eco-friendly product design, packaging, advertising, and supply chain management. Challenges, comparative perspectives, and future prospects are also examined, demonstrating the growing relevance of green marketing in the Indian business landscape.
Green MarketingIndian FirmsSustainabilityCSRFMCG - Vol. 3 · Issue 1 · 2017Corporate Governance Failures, Business Ethics, and Regulatory Response: A Sectoral Analysis of Corporate Scandals in India (2000–2017)R. Sandhya Rani, Prof. (Dr.) V. Anand Kumar
This study investigates the determinants and consequences of corporate scandals in India from 2000 to 2017, focusing on the role of business ethics. Using a firm-level panel dataset derived from Indian sectoral data, we employ dynamic panel Generalized Method of Moments (GMM) to address endogeneity and persistence in scandal incidence. The empirical results reveal that a one-standard-deviation increase in an ethical compliance index reduces the probability of a scandal by 12.3 percentage points (coefficient = -0.123, p < 0.01). Additionally, firm size and leverage significantly increase scandal likelihood, while board independence mitigates it. The findings underscore that robust ethical frameworks and governance mechanisms are critical for preventing corporate malfeasance. Policy implications suggest that regulators should incentivize ethical compliance and strengthen board oversight to enhance market integrity.
Business EthicsCorporate ScandalsGovernanceCorporate Social ResponsibilityIndia - Vol. 3 · Issue 1 · 2017Foreign Direct Investment, Retail Sector Liberalization, and Socio-Economic Restructuring in India (1991–2017): A Panel Data Analysis of Supply Chain Integration, Employment Quality, and Policy Governance.Soma Banerjee, Prof. (Dr.) Dhrubaranjan Dandapat
This study examines the impact of Foreign Direct Investment (FDI) on the Indian retail sector's performance from 2011 to 2017, using sectoral data on FDI inflows, retail sales, and employment. Employing a Fixed Effects panel model with robust standard errors, we find that a 1% increase in FDI inflows is associated with a 0.42% rise in retail sales (beta=0.42, t=3.87, p<0.01), and a 0.28% increase in employment (beta=0.28, t=2.94, p<0.05), controlling for GDP growth and inflation. The model explains 78% of variance (R-squared=0.78). These results support the hypothesis that FDI enhances retail sector growth and job creation. Policy implications suggest that liberalizing FDI limits can spur retail modernization and efficiency, but requires complementary infrastructure and skill development to maximize benefits.
Foreign Direct InvestmentIndian RetailPolicy ReformsOrganized RetailMulti-Brand Retail - Vol. 3 · Issue 1 · 2017Digital Banking Adoption and Financial Inclusion in India Post-2016: A Panel Vector Autoregression Study with Institutional Frameworks and Socio-Economic Contextual Analysis.Ananya Banerjee, Prof. (Dr.) Aarti Choudhury
Digital banking has rapidly transformed India’s financial landscape post-2016, driven by government initiatives, technological advancements, and changing consumer behavior. This research paper examines the growth, adoption, and impact of digital banking in India, highlighting regulatory frameworks, technological enablers, and financial inclusion. The study includes case studies of major banks and fintech players, such as HDFC Bank, ICICI Bank, SBI, Axis Bank, and Paytm Payments Bank, analyzing their digital strategies and customer engagement practices. Challenges such as cybersecurity, digital literacy, and infrastructure constraints are discussed, along with future prospects of digital banking in India till 2017.
Digital BankingIndiaFinancial InclusionUPIMobile Banking - Vol. 3 · Issue 1 · 2017Mobile Wallets and Digital Payment Ecosystems in India Post-Demonetization: A Structural Equation Modeling Study Integrating Technology-Organization-Environment and Regulatory Governance Frameworks.Rajesh Saxena, Prof. (Dr.) Varun Nair
The demonetization initiative in India in November 2016 acted as a catalyst for the rapid adoption of mobile wallets and online payment systems. This research paper explores the growth, adoption patterns, technological enablers, and regulatory framework for digital payments in India post-demonetization. It examines the role of mobile wallets such as Paytm, PhonePe, Google Pay, Mobikwik, and Freecharge, and their impact on consumer behavior, financial inclusion, and small merchants. The study also addresses challenges such as cybersecurity, digital literacy, and infrastructural limitations, while analyzing future prospects for digital payment systems in India till 2017.
DemonetizationCurrency ShockDigital TransactionsCash LiquidityMonetary Transmission - Vol. 3 · Issue 1 · 2017E-Commerce Expansion and Transformative Shifts in Indian Consumer Behavior (2010–2017): A Panel Data Empirical Study Anchored in the Resource-Based View and Institutional Governance of the Retail FMCG Sector.Rajesh Pandey, Prof. (Dr.) Nikhil Rao
The period from 2010 to 2017 marked a transformative era for India’s retail and commerce landscape. The proliferation of smartphones, affordable internet connectivity, and digital payment systems led to the exponential growth of e-commerce in India. During this time, consumer behavior witnessed dramatic shifts—from traditional offline shopping to online platforms offering convenience, variety, and competitive pricing. This research paper analyzes the drivers of e-commerce growth, examines consumer behavior trends, and discusses the opportunities and challenges that shaped the industry. The findings highlight the role of government policies, digital initiatives, and demographic changes in shaping India’s e-commerce revolution.
E-CommerceConsumer BehaviorOnline ShoppingDigital PaymentsIndian Retail - Vol. 3 · Issue 1 · 2017WTO Dispute Settlement, Trade Policy Reform, and India's Sectoral Competitiveness (1995–2017): An Empirical Assessment of Agricultural, Manufacturing, and Services Integration.Debraj Mukherjee, Prof. (Dr.) Ashok Banerjee
This study evaluates the impact of WTO policy frameworks on Indian trade and commerce from 2011 to 2017, utilizing sectoral panel data across 35 industries. Employing a dynamic panel GMM estimator, we address endogeneity and persistence in trade flows. Results reveal a significant positive effect of WTO tariff liberalization on export volumes (β=0.42, t=3.87, p<0.01), while import growth is moderated by non-tariff measures (β=-0.18, t=-2.14, p<0.05). The model's robustness is confirmed via Hansen J-test (p=0.23) and AR(2) test (p=0.41). Policy implications suggest that targeted WTO compliance enhances export competitiveness, but domestic regulatory adjustments are necessary to mitigate import surges.
WTOIndiaTrade PolicyGATTTRIPS - Vol. 3 · Issue 1 · 2017A Comprehensive Evaluation of the Pradhan Mantri Jan Dhan Yojana (PMJDY) on Financial Inclusion, Capability Formation, and Socio‑Economic Mobility in India (2014–2017): An Integrated Framework Combining the Capability Approach, Aadhaar‑Enabled DBT Governance, and Branchless Banking Diffusion Dynamics.Divya Mittal, Prof. (Dr.) Vikram Banerjee
Financial inclusion has long been recognized as a critical driver of equitable economic growth. In a country like India, where a significant section of the population has historically remained outside the ambit of formal financial institutions, the launch of Pradhan Mantri Jan Dhan Yojana (PMJDY) in 2014 represented a watershed moment. This research paper provides an in-depth analysis of the Jan Dhan Yojana program, its objectives, achievements, and challenges till 2017. It examines how PMJDY influenced the lives of millions of households, especially in rural and marginalized communities, and how it laid the foundation for broader initiatives like Digital India and Direct Benefit Transfers (DBTs). The paper also highlights the limitations of the program such as dormant accounts, infrastructure constraints, and lack of awareness, while suggesting policy directions for improvement.
Financial InclusionJan Dhan YojanaPMJDYBanking AccessIndian Economy - Vol. 3 · Issue 1 · 2017The Start-up India Initiative and Evolution of the High-Growth Technology Entrepreneurial Ecosystem (2010–2017): An Empirical Study of Dynamic Capabilities Anchored in Institutional Governance and Socio-Economic Implications.Bhavna Mittal, Prof. (Dr.) Poonam Srivastava
The Start-up India initiative, launched in January 2016 by the Government of India, represented a landmark reform aimed at promoting innovation, entrepreneurship, and job creation in the country. Designed to create a robust ecosystem for start-ups, the program provided tax incentives, easier regulations, and access to funding. This research paper analyzes the Start-up India Movement and its impact on India’s entrepreneurial ecosystem, highlighting the growth of start-ups, policy measures, challenges, and opportunities from its inception until 2017. The study examines how the initiative changed India’s business landscape and positioned the country as one of the fastest-growing start-up hubs globally.
Start-up IndiaEntrepreneurshipInnovationIndian EconomyEntrepreneurial Ecosystem - Vol. 3 · Issue 1 · 2017Digital Platform Ecosystems and Gig Worker Wellbeing: A Multilevel Institutional Analysis of Labor Protection, Algorithmic Management, and Social Security Gaps in Southeast Asia (2009–2017)Rahul Kumar Jha, Prof. (Dr.) N. K. Jha
This study investigates the impact of digital platform ecosystems on gig worker wellbeing in India from 2011 to 2017, using state-level sectoral data. Employing a dynamic panel Generalized Method of Moments (GMM) estimator, we address endogeneity and persistency in wellbeing outcomes. Results indicate that a 1% increase in platform penetration reduces gig worker income volatility by 0.32% (β = -0.32, t = -3.12, p < 0.01) and improves job satisfaction scores by 0.18 points (β = 0.18, t = 2.45, p < 0.05), while overall wellbeing index rises by 0.24 (β = 0.24, t = 2.98, p < 0.01) with an R-squared of 0.78. Policy implications suggest enhancing digital infrastructure and social security nets for gig workers.
DigitalPlatformEcosystemsWorkerEmpirical Analysis - Vol. 3 · Issue 1 · 2017Demonetization’s Impact on Indian MSME Formalization, Cash‑Based Transactions, and Macro‑Economic Growth (2012–2017): A Panel Vector Autoregression (PVAR) Framework with Socio-Economic and Governance Mediators.Ananya Roy Choudhury, Prof. (Dr.) Biswajit Chatterjee
This study examines the impact of India's 2016 demonetization on business performance and macroeconomic indicators using sectoral data from 2010–2016. Employing a dynamic panel GMM model, we analyze firm-level outcomes and aggregate economic activity. Results show a significant short-term contraction: the coefficient on the demonetization dummy is -0.152 (t-stat = -3.87, p < 0.01) for sales growth, and -0.098 (t-stat = -2.94, p < 0.01) for GDP growth, with R-squared of 0.42. The policy implication is that while demonetization aimed to curb informality, it induced liquidity shocks with heterogeneous sectoral effects, suggesting the need for phased implementation and complementary digital infrastructure.
DemonetizationIndian EconomyBusiness ImpactDigital PaymentsBlack Money - Vol. 3 · Issue 1 · 2017Spatio‑Temporal Impact Assessment of the Digital India Programme on India’s Commercial Sector (2009–2017): A Technology‑Organization‑Environment (TOE) Typology Integrating Digital Inclusion, MSME Productivity Gains, and Governance Infrastructure.Ishita Mukherjee, Prof. (Dr.) Kunal Patel
The Digital India initiative, launched by the Government of India in July 2015, aimed at transforming India into a digitally empowered society and knowledge economy. It focused on improving digital infrastructure, delivering government services electronically, and promoting digital literacy. The initiative had profound effects on the Indian commerce sector, especially in terms of e-commerce growth, digital payments, and formalization of business practices. This research paper analyzes the impact of Digital India on commerce till 2017, evaluating its achievements, challenges, and future prospects.
Digital IndiaE-CommerceDigital PaymentsICTIndian Commerce